1. Who we are
Electrical Exchange Ltd ("we", "us", "our") is the data controller responsible for your personal data. We are a solar, electrical, and EV charging company based in Christchurch, Dorset, serving the South Coast of England.
Contact details:
- Address: Unit B6, Aerodrome Studios, 2-8 Airfield Way, Christchurch BH23 3TS
- Email: info@electricalexchange.co.uk
- Website: www.electricalexchange.co.uk
2. What data we collect
We may collect the following personal data:
- Identity and contact data - name, email address, phone number, and property address, provided when you complete a contact or quote request form on our website.
- Enquiry data - details of the service you are enquiring about and any additional information you provide in your message.
- Technical data - IP address, browser type and version, device type, operating system, time zone setting, and browsing actions on our website, collected automatically via cookies and analytics tools.
- Marketing data - your preferences for receiving marketing communications from us.
We do not collect any special category (sensitive) personal data, nor do we knowingly collect data from children under 16.
3. How we collect your data
We collect data through:
- Direct interactions - when you fill in a form on our website, request a quote, email us, or speak to us by phone.
- Automated technologies - when you browse our website, we automatically collect technical data using cookies and Google Analytics. See Section 7 for details.
4. How we use your data
We use your personal data for the following purposes and rely on the corresponding lawful bases under the UK GDPR:
- To respond to your enquiry or provide a quote - our lawful basis is performance of a contract or legitimate interest.
- To arrange and carry out work you have instructed us to do - our lawful basis is performance of a contract.
- To send you relevant marketing communications - our lawful basis is consent (where required) or legitimate interest.
- To monitor and improve our website performance - our lawful basis is legitimate interest.
- To comply with legal or regulatory obligations - our lawful basis is legal obligation.
5. Marketing communications
Where you have opted in to receive marketing emails, we may send you updates about our services, offers, and industry news. You can withdraw your consent at any time by clicking the unsubscribe link in any marketing email, or by emailing us at info@electricalexchange.co.uk.
6. Who we share your data with
We may share your personal data with the following categories of third parties, strictly where necessary to deliver our services or operate our business:
- Website and CRM platform - we use GoHighLevel to host our website and manage customer enquiries. Your form submissions are processed and stored within this platform.
- Analytics provider - we use Google Analytics to understand how visitors use our website. Google processes data on our behalf in accordance with their privacy policy.
- Email marketing provider - if you opt in to marketing, your contact details are stored within our email marketing system to manage communications.
- Professional advisors - including accountants and legal advisors, where required.
- Regulatory bodies - where we are required to do so by law.
We do not sell your personal data to any third party.
7. Cookies
Our website uses cookies - small text files placed on your device - to help us improve your experience and understand how the site is used.
Cookies we use:
- Essential cookies - required for the website to function correctly (e.g. form submissions, session management). These do not require consent.
- Analytics cookies - placed by Google Analytics to collect anonymised data about how visitors use the site, including pages visited, time spent, and traffic sources. These cookies are set only with your consent.
You can manage your cookie preferences through your browser settings. Disabling non-essential cookies will not affect the core functionality of our website.
8. How long we keep your data
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Enquiry data - retained for up to 24 months from your last interaction, unless your enquiry leads to a contract.
- Customer data - retained for up to 6 years after completion of work, in line with HMRC requirements and limitation periods for contractual claims.
- Marketing data - retained until you withdraw consent or unsubscribe.
- Analytics data - Google Analytics data is retained for 14 months before being automatically deleted.
9. Your rights
Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:
- Access - request a copy of the personal data we hold about you.
- Rectification - ask us to correct inaccurate or incomplete data.
- Erasure - ask us to delete your personal data where there is no compelling reason for us to continue processing it.
- Restriction - ask us to suspend the processing of your data in certain circumstances.
- Portability - request a copy of your data in a structured, commonly used, machine-readable format.
- Objection - object to the processing of your data where we are relying on legitimate interest as the lawful basis.
- Withdraw consent - where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please email us at info@electricalexchange.co.uk. We will respond within one month.
10. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered, or disclosed. We limit access to your personal data to those who have a genuine business need to access it.
11. Third-party links
Our website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies.
12. Changes to this policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
13. How to complain
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
We would appreciate the opportunity to address your concerns before you contact the ICO, so please get in touch with us first at info@electricalexchange.co.uk.
